Personal Branding: What You Need To Know
Remote working requires a large degree of trust as you are typically given leeway to work from home or in a space of your choice. It is extremely important that you brand yourself in the correct way, in order to make sure employers are chasing YOU!
- 43% of the American workforce are now SmartWorking
- American Express saved upwards of $10 million by instituting remote working.
- A ConnectSolutions survey of remote workers found that 30% of respondents experienced annual savings of more than $5,000.
- 90% say they have no plans to ever go back to working in a corporate setting
Most individuals who have never worked from a home office may think it is as simple as setting up your PC, heading to Argos for a fancy swivel chairs and making sure there is reliable WiFi. Yet there is a lot more to it than what meets the eye! Remote working requires a different mindset and new set of expectations. You need to make sure that you are ready to plan your day meticulously and ensure you stick to your set structure to make sure work is completed on time. In addition, you need to be comfortbale in your own skin making decisions and taking initiative as you may not always have your supervisor with you. The secret to effective Remote Working is education and preparation. Focus on creating your own personal brand and long-term success strategies. And here’s how we create a Personal Brand strategy:
1. Surround yourself with social support
Do: Demonstrate that you can work independently or alongside other individuals and still exceed work goals.
Don’t: Waste time, spend half an hour on a coffee break only to reveal you did not make the deadline.
For extroverts, working from home can take time to get used to. I think this applies to each and every person who makes the switch to SmartWorking, but it is worth it. Being part of a community reduces the feeling of isolation and builds a sense of camaraderie. Remote workers should seek out solidarity by building a network of work colleagues, friends, family and organising co working dates. Another way to boost social interaction is to work in a co-working hub such as Iconic Offices, or any other hotspot where remote employees like to work from. You’ll mix with people who share a common goal and should you need a boost, they will be there to encourage you. It does not matter if you are working in different careers or on different projects, they say strength is better in numbers! The more you plan for being at home full-time or part-time, the better your overall experience will be.
2. Show your character
Do: Convey the appropriate tone in a friendly yet professional manner.
Don’t: Overload your messages with uneccessary emoji’s. They are used to support communication, not substitute it.
You may be inclined to shy away from any use of emoji in work related emails or communications. And in most cases, you are right! But when SmartWorking, it is good to become emojii savvy as it is the best way to convey your message and tone effectively. Not only do companies with remote employees and contractors often use internal management systems, but they are beginning to gravitate toward communications platforms like Slack which are instant and allow sharing of images, gifs, links etc.
“The simple act of using emoticons as reactions to the posts and comments of others has proven an effective way to incentivize better communication, improve transparency, and personalize each team’s communications.”
Kuty Shalev, founder of Clevertech
3. Keep moving, keeping going
Do: Set deadlines, pace yourself, keep a tracker of the hours you have worked and the work you have done to give a proper handover to your employer.
Don’t: let yourself be distracted and lose focus. Take hour long coffee breaks, mix up hours and miss Zoom calls.
A SmartWorker who keeps busy tends to get things done. A SmartWorker who gives in to distraction may struggle to stay on track. If you know that you have difficulty staying on task, protect yourself with a barrier of self-discipline and develop strategic work-from-home habits. For example, if you know your concentration goes after 40 mins at the desk, work in 30 min bursts and take a minute to stand up and get some air to regenerate. On your breaks, set aside some time occasionally to get a wash on or take the dog for a 15-minute power walk. Don’t let yourself fall into the trap of avoiding your work tasks. On the other hand, don’t allow yourself to feel like you are on call all of the time. Dedicate your working hours to your work space and remove yourself from that area once you have finished. There needs to be a separation between home and work space.
By keeping the above tips in mind, you can brand yourself as a professional SmartWorker. You will exude reliability and trust whilst remaining independent. Like to find out more about our SmartWorking roles? Click here